Sega, the renowned video game developer, has revealed its adoption of Generative Artificial Intelligence (AI) to enhance its business efficiency and productivity. The announcement came during the disclosure of the company’s second-quarter fiscal year results, presented to analysts and investors.
The disclosure, attended by key figures including President and CEO Haruki Satomi and Senior Executive Vice President and CFO Koichi Fukazawa, emphasized the integration of AI into their operations.
Company representatives highlighted ongoing research into automation technology aimed at streamlining business operations. Additionally, Sega has implemented ChatGPT-4, developed by OpenAI, within a closed environment accessible to all employees working in Japan. This advanced AI system is being extensively utilized across various business scenarios, with a focus on maximizing its generative capabilities effectively.
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Sega’s executives stressed their commitment not only to leveraging AI for operational enhancement but also to meticulously investigating the regulatory landscape surrounding this technology. The company aims to stay abreast of the evolving laws concerning AI while catering to the needs of its clientele.
The move signifies Sega’s proactive approach toward harnessing AI’s potential while responsibly navigating the legal and ethical considerations associated with its implementation. By investing in cutting-edge technology and strategic research, Sega aims to set new benchmarks in business efficiency and customer satisfaction while ensuring compliance with emerging AI regulations.
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