In a significant development, Google has reached a preliminary agreement with the United States’ judiciary to settle a lawsuit concerning user tracking in Chrome’s Incognito mode. The details of the settlement have not been disclosed and await final approval before the joint action can be definitively concluded.
This agreement, if authorized, marks the potential end to a legal battle that commenced in June 2020. The allegations revolved around the utilization of technologies such as Google Analytics, Ad Manager, and other plugins, which continued to collect information from Chrome even when in Incognito mode. Authorities argued that despite the anonymization of this data, it could be cross-referenced with normal browsing data to potentially identify users.
The accusations led to the claim that Google had violated federal privacy and wiretapping laws. With a lawsuit valued at $5 billion, the legal proceedings had consistently gone against Google, with multiple requests for dismissal and invalidation being denied. Additionally, the US justice system raised concerns about how the company advertised the Incognito mode while storing data on the same servers as regular browser information.
The Lawsuit’s Impact on Chrome
Responding to the US justice system’s allegations, Google introduced additional information within Chrome’s Incognito mode. Now, upon accessing the window, users are informed that their history, cookies, and other data won’t be stored, but certain activities might still be visible to third parties. This visibility extends not only to website owners using advertising solutions but also to internet service providers and operators of corporate and student profiles.
Also Read: WhatsApp Introduces User Account Identification by Name
The lawsuit implied that Google had allegedly benefited from improper user tracking at least since 2016, prompting the billion-dollar fine. The specifics of Google’s presented agreement have not been disclosed and are set to be officially revealed in January, with formal approval expected by next February.
This development marks a pivotal moment in the ongoing concerns surrounding online privacy and user data handling. The outcome of this agreement and its subsequent approval could set precedents for how tech giants manage user information, underscoring the growing scrutiny and demands for enhanced privacy protection in the digital sphere.
Leave a Reply