The world’s growing concern over Artificial Intelligence (AI) stems from its potential for malicious use, such as the creation of “deepfake” videos in which individuals appear to endorse statements they never actually made. The swift evolution of AI is at risk of replicating the errors made by the technology industry during the inception of the social media era, as cautioned by Brad Smith, President of Microsoft, during a business forum in New Delhi on Friday.
Smith expressed regret at the technology industry’s slight exaggeration of the benefits that social media could bring to the world, acknowledging that while there are substantial advantages, the associated risks must not be overlooked. Speaking at the Business 20 (B20) gathering – a three-day assembly of private enterprises before the G20 summit – he emphasized the necessity of clear-sightedness, enthusiasm for the potential presented, and simultaneous contemplation of the drawbacks. He advocated for the establishment of safeguards from the outset of AI development.
If any country has demonstrated the breadth, reach and impact of technology over the past few years, it’s India. I’m looking forward to joining other leaders at the @B20 Summit to discuss the enormous opportunity AI provides to build a platform for the future that serves…
— Brad Smith (@BradSmi) August 25, 2023
The growing apprehension surrounding AI technology arises from its susceptibility to misuse, exemplified by “deepfake” videos that can propagate fabricated intentions attributed to individuals.
This technology, promising to revolutionize a myriad of professions, also instills fear among many workers who dread the transformation or even extinction of their roles.
Notably, a report released on Monday by the International Labour Organization (ILO) asserts that AI holds more promise for job creation than elimination. The study underscores, however, that this technology will bring about “potential changes in the quality of jobs, particularly in terms of work intensity and autonomy.”
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The report adds that the impacts of this new technology vary significantly across professions and sectors, with women being more susceptible to its effects than men.
According to Microsoft’s President, the public’s foremost concern is ensuring that “this new technology remains under human control.”
As AI continues to permeate various facets of our lives, industry leaders like Microsoft’s Brad Smith emphasize the importance of learning from past technological advancements, addressing potential risks, and nurturing a balanced approach towards innovation and safeguarding societal well-being.
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