Want to expand your audience reach and traffic? Well, nothing can beat the potential social media platforms hold. You can maximize the traffic on your site from social media through a social share option available for your existing customers. Whether you are bribing the customers to share the products on social media platforms with their circle in return for a discount or any other benefit, you must do it. The ideal way to achieve this goal is through a social share plugin for WooCommerce. Only if the plugin comes with some must-have features.
Keep scrolling down the blog to get familiar with the key features of a social share WooCommerce plugin and why they are important.
7 Features to Look For In WooCommerce Social Share Plugin
Here are the features you must consider in a social share WooCommerce plugin before integrating one into your site.
Compatibility
Is the plugin you choose for adding social share options compatible with your WooCommerce site? The chosen plugin must be compatible with:
- Your WooCommerce theme
- Already existing plugins
Having compatibility is a must to save the integrity of your website and avoid website crashes that are irrecoverable sometimes. When choosing the plugin to add social share buttons, ensure it is compatible both with the website theme and the plugins for smooth operation.
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Easy to Use
The ease of use should be of your utmost concern. How convenient it is for you to add the social sharing options for your products on your website is paramount.
The plugin is easy to use if:
- The steps involved in installation, activation, and configuration are simple and less
- The plugin comes with an installation guide and documentation
- The plugin does not require any third-party resources to work
- The plugin does not require any expertise or technical knowledge to handle
If these points are satisfied in the plugin, then it is surely easy to use and install, and you must go with such an option.
User Friendly
How easy it is for the user to share the products on their social media handles also matters the most and comes as one of the highest priorities. This ease of use for the user is defined by how user-friendly the incorporated feature is.
A user-friendly sharing option will:
- Enhance the user experiences
- Encourage more social shares
- Invites more potential customers
- Increases sales opportunities
The plugin you choose must pave the path for improvements in the user-friendliness of your website. All your website features should be user-centric just because your customers are the major elements in your website’s longevity and survival online.
Extensive Sharing Options
The purpose of the social share plugin is to let you expand your audience reach that is on the social media platforms. The more social sharing options exist, the more you broaden your audience reach. When choosing the plugin for adding social share buttons to your website, ensure it allows you to add extensive sharing options.
The platforms the plugin must let you share on are:
- X (Formerly known as Twitter)
- Telegram
These are some of the social media platforms the plugin must let you share, but is not limited to these platforms only.
Mobile Responsive
The social share options should be mobile responsive to enable the interaction of your mobile users. More than half or more of the website users visit your website via smartphones and the website necessarily has to be device-responsive.
The benefits of mobile responsive social share options are:
- Improves website traffic
- Improved conversions
- Improved user accessibility
- Improves social engagement
Do not miss out on the benefits that come along with the social shares done by your mobile users and that is only possible to achieve when the buttons added are mobile-responsive.
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Security
Out of all the features, the security that comes along with the plugin is of the highest priority. Is the plugin secure enough to integrate into your WooCommerce site? Will the integrated plugin keep your website safe from online threats, risks, and potential vulnerabilities? The answer to all these questions will decide whether you should go with that particular plugin or not.
Plugins with security loopholes can:
- Put the entire website security at risk
- Makes your website less trustworthy
- Results in website crashes
These are just a few irrecoverable damages that accompany a less secure plugin, which you must dodge at any cost.
Analytics
Integration of the social share options with analytical tools is also of prime significance. With this integration, you get to know about the behavior of the traffic as well as the source of the traffic. The plugin must allow this feature so that you are aware of both your potential customers and non-serious traffic that is only on your website for a stroll.
Analytics integration can:
- User or customer anomaly
- Source of traffic
- Potential social media platform
- Segregation of profits generated from each platform
Stay updated on where your traffic is coming from and which of the platforms has more potential to bring the traffic you crave. The plugin you choose for social share options must let you integrate with the analytical tools.
Conclusion!
Let’s wrap up things with the conclusion that no matter how expensive or cheap a plugin costs, how effective it will be depends on the features it offers. So, when choosing a social share plugin for your WooCommerce site, make sure that it offers all or some of the pre-mentioned features.
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